Proudly Independent | UK-based | Global Reach
Email: [email protected]

Private Equity, Mergers and Acquisitions

We help Private Equity clients do more with their portfolio

Our experience in the world of Private Equity and M&A spans the full deal lifecycle.

We help brands build the right operations and story for potential investors, regularly undertake due diligence for Private Equity firms and work to quickly realise value on their behalf across stagnating portfolio brands.

We have been personally involved in transformational M&A deals across eCommerce, adtech, banking and technology, and have supported growth of SaaS investments.

Our team draws on extensive experience gained through deals relating to: Mayfair Equity, Epiris, MBNA, Sharps, LoopMe, Vinci, Unruly and Nexxen.

Strategy

We help businesses identify how to win, how to build KPIs and then how to deliver

Digital

We help businesses with messy data, locked in internal systems, and the execution of brilliant digital campaigns

Commercial

We help businesses build a financial view of what’s driving their business, informed by models to unpick performance

Customer

We help businesses transform how they engage with their customers with frameworks, informed by research

Operations

We help businesses find efficiencies in complex processes, letting the facts tell the story

Marketing

We help businesses develop go to market strategies, supported by multi-channel planning and practical execution

We are always focused on the impact of our work

We conducted due diligence in support of the acquisition of a high-street retailer, identifying a multi-million-pound upside from their £25M annual marketing spend

We undertook a market review of an adtech company, recommending the acquisition despite the overwhelming dominance of Google, Facebook and Apple

For a leader in health technology, we created a new end-to-end B2C strategy, evaluating build vs buy, ahead of a major acquisition

For a US-based provider of a SaaS-based research platform, we successfully pivoted the business to Annual Recurring Revenue, establishing a 50% YoY growth trajectory

For a transformation consultancy, we designed a 5-year commercial model, supported by practical priorities for internal teams to get them started on their journey

We get great feedback

Ian Wood

Partner
Epiris

Project50 worked closely with us to understand the media spend and returns when we were undertaking our due diligence on Sharps.

They were able to overlay their experience and judgement on top of rigorous data analysis, which helped us understand how the spend and return on marketing may change in the future.

Suresh Raje Urs & Srini Sundaram

Co-Founders
Indian Tiffin Room

We as a hospitality business have had great working relationship with the Project50 team. Whether it is business strategy planning or marketing plan development they have provided great insights, which have been extensive and effective in developing the future roadmap for our business.

The team at Project50 have been a pleasure to work with and we look forward to seeing our plans come to fruition.

Ihar Valodzin

Associate Director
Mayfair Equity

We have worked with Project50 on several private equity deal transactions and were always impressed by the industry knowledge and level of market and customer insights that they were able to provide.

Project50 are a diverse interdisciplinary team and a genuine pleasure to work with.

Proudly Independent | UK-based | Global Reach

Email: [email protected]

Address: Project50, Barrington House, Heyes Lane, Alderley Edge, Cheshire, SK9 7LA

JP Project 50 Ltd, trading as Project50.