Proudly Independent | UK-based | Global Reach
Email: [email protected]

Private Equity, Mergers and Acquisitions

We help Private Equity clients do more with their portfolio

Our experience in the world of Private Equity and M&A spans the full deal lifecycle.​

We help brands build the right operations and story for potential investors, regularly undertake due diligence for Private Equity firms and work to quickly realise value on their behalf across stagnating portfolio brands.​

We have been personally involved in transformational M&A deals across eCommerce, adtech, banking and technology, and have supported growth of SaaS investments.​

Our team draws on extensive experience gained through deals relating to: Mayfair Equity, Epiris, MBNA, Sharps, LoopMe, Vinci, Unruly and Nexxen.​


We help businesses identify how to win, how to build KPIs and then how to deliver


We help businesses with messy data, locked in internal systems, and the execution of brilliant digital campaigns


We help businesses build a financial view of what’s driving their business, informed by models to unpick performance


We help businesses transform how they engage with their customers with frameworks, informed by research


We help businesses find efficiencies in complex processes, letting the facts tell the story


We help businesses develop go to market strategies, supported by multi-channel planning and practical execution

We are always focused on the impact of our work

We conducted due diligence in support of the acquisition of a high-street retailer, identifying a multi-million-pound upside from their £25M annual marketing spend​

We undertook a market review of an adtech company, recommending the acquisition despite the overwhelming dominance of Google, Facebook and Apple​

For a leader in health technology, we created a new end-to-end B2C strategy, evaluating build vs buy, ahead of a major acquisition​

For a US-based provider of a SaaS-based research platform, we successfully pivoted the business to Annual Recurring Revenue, establishing a 50% YoY growth trajectory​

For a transformation consultancy, we designed a 5-year commercial model, supported by practical priorities for internal teams to get them started on their journey​

We get great feedback

Proudly Independent | UK-based | Global Reach 


Address: Project50, Barrington House, Heyes Lane, Alderley Edge, Cheshire, SK9 7LA

JP Project 50 Ltd, trading as Project50.

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