Proudly Independent | UK-based | Global Reach
Email: [email protected]

We are Project50. We help you raise your game.

As a strategy consultancy, we diagnose and fix commercial headaches for our clients leveraging a unique combination of client-side and agency-side skills and experience. In working together we seek to help you raise your game: be that sophistication and/or business maturity.

We can work as your complete solution, or in collaboration with your existing team to embed effective routines and drive the sustained change. Our business is built to support clients that are either too busy, need an external perspective or are not currently set-up to deliver elements of their business plan.

Leverage us for the thinking - From big gnarly problems around growth or GTM through to detailed reviews of your current operations and performance. And we’ll make it happen - Our work exists beyond the Powerpoint as we make the change happen in the real world. We call this Consulting+.

Why us?

Half-client side and half-agency, able to build a commercial model and then lead the activity to achieve it
Deep sector specialisms in Travel, Finance and in working with Private Equity firms through the full deal cycle to create value
We take responsibility for outcomes, including how we are remunerated

Our team is highly collaborative, independent and delivery focused. We have helped clients in the UK, the US and Europe, from large multinationals to newly-formed start-ups.

We work with clients in a number of ways, from quick fire, short term reviews to help you establish your current Point of Departure, through to retained help over the longer term, to get you moving towards your desired Point of Arrival. Our engagement will always be based on what works for your individual business.

We are always focused on the impact of our work

For a major UK car parking business, we reduced digital marketing spend by 10% whilst increasing revenue by 40%

For a global infrastructure client, we completed due diligence to support their £1.3B investment in a major European airport

For a fintech start-up, we redefined GTM plans, saving £45K in a five-week engagement and identifying +£1.4M savings without impacting performance

For a UK logistics business, we saved over £4M in operational costs through effective revenue management and capacity planning efforts

For a US-based SaaS research platform, we successfully pivoted the business to ARR revenue, establishing a 50% YoY growth trajectory

For a UK Private Equity firm we conducted due diligence on the acquisition of a major high-street retailer, identifying a multi-million-pound upside from their £25M annual marketing spend

For a global B2B travel management company, we led the go to market thinking in response to their acquisition of a major competitor and the creation of a $39B giant

For a UK transformation consultancy, we designed a 5-year commercial model, supported by sales funnel segmentation and practical actions to deliver £50m in turnover

For a leading UK health tech business, we created a new end-to-end B2C strategy, and increased sales by over 60% YoY

For a well-known UK insurance provider, we researched and redesigned 75 award-winning regulatory customer communications, achieving the UK’s first Plain Numbers certification

Our team is built upon experience

The foundations of Project50 are our people. As a hand-picked group, we specifically search for people who have driven tangible business change.

With experience gained from both agency and client-side roles, from a range of sectors, we pride ourselves on having a broad perspective to business challenges.

Our team draws on experience from some of the biggest names:

Bank of America, Dentsu, British Airways, WPP, American Express, TBWA, The Hut Group, BT Retail, Co-Op, Sky, PayPal, Avis Budget Group, Nike, Lloyds Banking Group and John Lewis.

Learn more about the Project50 team.

How can we help you?

We work with clients in a number of ways, from quick fire, short term reviews through to retained help over the longer term, and always based on what works for your individual business.

Light touch health-checks

1–4 week engagements

5-year business plan review
Digital Marketing review (people, processes and tools)
Data, tech and measurement review

Tailored problem-solving

Defined project

Strategy development (how to win, how to build KPIs, how to deliver)
Complete comms audits (how you engage with your customers, informed with appropriate research)
Commercial planning (how to build a ‘proper’ view of what’s driving your business, informed by models to unpick performance)

Practical, hands-on help

Supporting a team that’s too busy, or not big enough

Go-To-Market planning (new product or market)
Growth leadership, including establishment of regular trading rhythms and processes
Incubation/upskilling within Marketing, Comms and Data functions

Contact us today and we’ll discuss what’s right for you!

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We receive great feedback

Whilst our work is about commercial impact, our approach to working with clients is also crucial. We believe in it being a positive experience, and that all boats should rise.

Ian Wood

Partner
Epiris

Project50 worked closely with us to understand the media spend and returns when we were undertaking our due diligence on Sharps.

They were able to overlay their experience and judgement on top of rigorous data analysis, which helped us understand how the spend and return on marketing may change in the future.

Tim Barclay

Chief Executive Officer
Appello

I was really impressed with the thoroughness and insight that the Project50 team bought to the assignment. They went beyond the brief and gave us real food for thought – so much so that we almost immediately commissioned them for a second brief.

I felt they were easy to work with and that their deep expertise really shone through, all the way through the engagement.

Gill Taylor

Chief Transformation Officer
Appreciate Group

I can genuinely say Project50 are not like any other consultancy I have worked with, truly an extension of the team - Insightful, Informed and Inspiring.

When the going has been tough, they have been there not only advising and sharing their expertise to good effect but stepping up and getting stuck in to get things done at pace when it mattered most.

Simon Glass

Chief Executive Officer
Discuss

Project50’s expertise and breadth of knowledge made them an excellent fit to support Discuss as we scaled.

P50 moves fast and they easily move between delivering significant strategic value add, detailed process design and data crunching. They very quickly made a strong impact to our strategic planning, sales execution and pricing strategy.

But most of all they are a pleasure to work with, and I sincerely look forward to the next time we get to work together.

Gary Wallace

Head of Car Parks
Gatwick Airport

We have welcomed Project50 into our team as trusted advisors. They have provided actionable advice, a clear rationale behind areas of opportunity and a roadmap for future delivery. As consultants, they have worked along side our team, leveraging a wealth of digital expertise to help drive practical change.

Their initial delivery went above and beyond our expectations and showed that they quickly grasped the detail of a commercially complex business.

Kyrre Riksen

Chief Marketing Officer
Jaja Finance

Project50 worked hands-on with the team on both strategy and execution aspects in parallel, and helped pave the way for how we work with co-brands and approach marketing in a multiproduct- and multichannel context going forward.

They represent the next breed of consultants we want to see more of, “The dreamers who do.”

Ihar Valodzin

Associate Director
Mayfair Equity

We have worked with Project 50 on several private equity deal transactions and were always impressed by the industry knowledge and level of market and customer insights that they were able to provide.

Project50 are a diverse interdisciplinary team and a genuine pleasure to work with.

Simon Talling-Smith

Chief Executive Officer
Voy

Project50 were a joy to work with – smart, experienced and knowledgeable in all of the relevant fields of the marketing mix. Better still they understood what start-up life is like and worked hard to make the partnership grow in a way that was just right for us.

Finally they were prepared to roll their sleeves up and actually get the work done. Highly recommended!

We are here as a sounding board for a quick chat on a business decision you’re facing.

Proudly Independent | UK-based | Global Reach

Email: [email protected]

Address: Project50, Barrington House, Heyes Lane, Alderley Edge, Cheshire, SK9 7LA

JP Project 50 Ltd, trading as Project50.