Proudly Independent | UK-based | Global Reach
Email: [email protected]

We are Project50. We help you raise your game.

We are a strategy consultancy that loves to solve problems

We diagnose and fix commercial headaches for our clients, leveraging a unique combination of client-side and agency-side skills and experience. In working together we seek to help you raise your game: be that sophistication and/or business maturity.

We can work as your complete solution, or in collaboration with your existing team to embed effective routines and drive the sustained change. Our business is built to support clients that are either too busy, need an external perspective or are not currently set-up to deliver elements of their business plan.

Leverage us for the thinking - From big gnarly problems around growth or GTM through to detailed reviews of your current operations and performance. And we’ll make it happen - Our work exists beyond the Powerpoint as we make the change happen in the real world. We call this Consulting+.

Why us?

  • Half-client side and half-agency, able to build a commercial model and then lead the activity to achieve it
  • Deep sector specialisms in Travel, Finance and in working with Private Equity firms through the full deal cycle to create value
  • We take responsibility for outcomes, including how we are remunerated

Our team is highly collaborative, independent and delivery focused. We have helped clients in the UK, the US and Europe, from large multinationals to newly-formed start-ups.

We work with clients in a number of ways, from quick fire, short term reviews to help you establish your current Point of Departure, through to retained help over the longer term, to get you moving towards your desired Point of Arrival. Our engagement will always be based on what works for your individual business.

We are always focused on the impact of our work

For a major UK car parking business, we reduced digital marketing spend by 10% whilst increasing revenue by 40%
For a global infrastructure client, we completed due diligence to support their £1.3B investment in a major European airport
For a fintech start-up, we redefined GTM plans, saving £45K in a five-week engagement and identifying +£1.4M savings without impacting performance
For a UK logistics business, we saved over £4M in operational costs through effective revenue management and capacity planning efforts
For a US-based SaaS research platform, we successfully pivoted the business to ARR revenue, establishing a 50% YoY growth trajectory
For a UK Private Equity firm we conducted due diligence on the acquisition of a major high-street retailer, identifying a multi-million-pound upside from their £25M annual marketing spend
For a global B2B travel management company, we led the go to market thinking in response to their acquisition of a major competitor and the creation of a $39B giant
For a UK transformation consultancy, we designed a 5-year commercial model, supported by sales funnel segmentation and practical actions to deliver £50m in turnover
For a leading UK health tech business, we created a new end-to-end B2C strategy, and increased sales by over 60% YoY
For a well-known UK insurance provider, we researched and redesigned 75 award-winning regulatory customer communications, achieving the UK’s first Plain Numbers certification
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Our team is built upon experience

The foundations of Project50 are our people. As a hand-picked group, we specifically search for people who have driven tangible business change.​

With experience gained from both agency and client-side roles, from a range of sectors, we pride ourselves on having a broad perspective to business challenges.​

Our team draws on experience from some of the biggest names:

Bank of America, Dentsu, British Airways, WPP, American Express, TBWA, The Hut Group, BT Retail, Co-Op, Sky, PayPal, Avis Budget Group, Nike, Lloyds Banking Group and John Lewis.

Learn more about the Project50 team.

Travel & Logistics

Our Travel & Logistics knowledge cuts across air, hotel and car, supported by distribution experience in wholesale, online travel agencies and major travel management companies.​

Financial Services

Our Financial Services experience covers banking, insurance, fintech and payments. We understand the pressures of working in a highly regulatory environment.

Private Equity and M&A

Our experience in the world of Private Equity and M&A spans the full deal lifecycle. We help with due diligence pre-deal and embed new acquisitions post-deal.

How can we help you?

We work with clients in a number of ways, from quick fire, short term reviews through to retained help over the longer term, and always based on what works for your individual business.

Light touch health-checks

One week engagement
  • 5-year business plan review
  • Digital Marketing review (people, processes and tools)
  • Data, tech and measurement review

Tailored problem-solving

Defined project
  • Strategy development (how to win, how to build KPIs, how to deliver)
  • Complete comms audits (how you engage with your customers, informed with appropriate research)
  • Commercial planning (how to build a ‘proper’ view of what’s driving your business, informed by models to unpick performance)

Practical, hands-on help

Supporting a team that’s too busy, or not big enough
  • Go-To-Market planning (new product or market)
  • Growth leadership, including establishment of regular trading rhythms and processes
  • Incubation/upskilling within Marketing, Comms and Data functions

Contact us today and we’ll discuss what’s right for you!

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We receive great Feedback

Our clients say nice things about us, what we’ve done and our approach to working with them.

We are here as a sounding board for a quick chat on a business decision you’re facing.

Proudly Independent | UK-based | Global Reach 


Address: Project50, Barrington House, Heyes Lane, Alderley Edge, Cheshire, SK9 7LA

JP Project 50 Ltd, trading as Project50.

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