Proudly Independent | UK-based | Global Reach
Email: [email protected]

Advice. Ideas. Leadership.

We are Project50

A new breed of strategic marketing consultancy focused entirely on pragmatic solutions and commercial outcomes.

Advice. Ideas. Leadership.

Our foundation

The best of agency and client-side thinking, combining executive leadership and practical experience from some of the world’s largest brands.

Advice. Ideas. Leadership.

Our solution

We provide bespoke advice and see it through to delivery, acting as a part of your team. We call this Consulting+.


Our Tried and Tested Consulting+ Solutions

Our Services fall into five key areas, and our team flexibly moves between them.

Our work

Overhauled marketing, building the team and approach for AIM-listed B2C and B2B organisation, with revenue over £400m

Led on development of a new commercial model for US-based tech company, linking lead gen to recognised revenue

Our work

Assessed the end-to-end digital process and capabilities for a major UK-based travel client, with in excess of 1m transactions per annum

Reviewed launch plans for a fintech start-up, identifying savings of over £1m in 5 weeks

Our work

Acted as consigliere for one of the
world’s largest travel companies in the integration of a multi-billion dollar acquisition

Unclogged a business, building new KPIs and processes around revenue management and capacity planning, identifying over £12m in benefits in 3 months

Our work

Designed and road-tested customer-facing communications for regulated insurance provider, achieving the UK’s first Plain Numbers certification

Unlocked the power of a Customer Data Platform, overseeing data integrations for a leading UK car retailer

Our work

Completed marketing due diligence for high street retailer, with marketing spend of over £30m per annum

Provided peer review of an advertising technology business, supporting an investment of circa $120m


Our Team of 
Hand-picked Experts

We believe that there’s a better answer by working together, as consultants, across business disciplines. We have walked in our clients shoes AND been the agency in support.


James Poole

Commercial, analytics &
strategy expertise

20+ years client side experience with leadership roles at British Airways, Avis Budget Group, American Express and GTA

Chief Customer / Strategy Officer at MBNA

Chief Marketing Officer at 118 118 Money

headshots in s-02

Joanna Parnell

Strategy, planning, digital
& data expertise

20+ years agency-side experience, leading agency strategy and planning for brands such as Sky, PayPal, Jet2 and Sainsbury’s

Non-Exec Director for Tremor (AIM NASDAQ listed)

Managing Partner within WPP

Asa Dargue

Data & Digital

Jenny Monks

Brand & Comms

Dan Collins

Strategy, Customer & Commercial

Phil Wright

Data & Marketing Technology

Steph Drennan

Digital Planning

Louisa Robinson, Consultant at Project50

Louisa Robinson

Customer Experience
& Insights

Nick Horne

Commercial Planning

Jez Clark


David Koetke

Creative & UX

Our team brings industry-leading expertise in:

Business Strategy, Marketing Due Diligence Planning, Data and Digital, Paid Media, Brand and Comms Planning, Customer Engagement Strategy, Digital Planning, Data and Marketing Technology, Search Engine Optimisation, Creative, UX and Copywriting.

Our team brings experience from:

Bank of America, Mediacom, British Airways, WPP, American Express, TBWA, The Hut Group, BT Retail, William Hill, Lloyds Banking Group, GTA, Hertz, Missguided, Dentsu, 118 118 Money, Sky and Avis Budget Group.


We Receive Great

Our clients say nice things about us, what we’ve done and our approach to working with them.

We are here as a sounding board
for a quick chat on a business
decision you’re facing.

Proudly Independent | UK-based | Global Reach 


Address: Project50, Barrington House, Heyes Lane, Alderley Edge, Cheshire, SK9 7LA

JP Project 50 Ltd, trading as Project50.

© 2019–2023 JP Project 50 Ltd

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