Proudly Independent | UK-based | Global Reach
Email: [email protected]

Financial Services

We have experience working and consulting in the Financial Services sector

Our Financial Services experience covers banking, insurance, fintech and payments.

This background has given the team first-hand knowledge on detailed topics ranging from credit, collections and micropayments through to fraud, vulnerability and the technology sitting behind decisioning.

The team is well-versed in the surrounding regulations and understands how to drive a step change from positive customer engagement.

Our team draws on extensive experience from some of the biggest names: MBNA, Lloyds Banking Group, Jaja Finance, Bank of America, PayPal, Co-Op, and Swinton Insurance.


We help businesses identify how to win, how to build KPIs and then how to deliver


We help businesses with messy data, locked in internal systems, and the execution of brilliant digital campaigns


We help businesses build a financial view of what’s driving their business, informed by models to unpick performance


We help businesses transform how they engage with their customers with frameworks, informed by research


We help businesses find efficiencies in complex processes, letting the facts tell the story


We help businesses develop go to market strategies, supported by multi-channel planning and practical execution

We are always focused on the impact of our work​

For a large insurance group, we researched and redesigned 75 award-winning regulatory customer communications, achieving the UK’s first Plain Numbers certification

For a major ecommerce brand, we overhauled marketing to B2B and B2C customers, resulting in a record-breaking Christmas, with digital revenues up +24% YoY

For a fintech start-up, we ensured that marketing and communications were ‘match fit’ for a £530M portfolio acquisition

For a sector-leading finance provider we led on the strategic development of their marketing technology stack, helping to lead teams of internal and external experts

For a fintech start-up, we evaluated and renegotiated go to market plans, saving £45K in a five-week engagement, further identifying the potential saving of £1.4M

We get great feedback​

Proudly Independent | UK-based | Global Reach 


Address: Project50, Barrington House, Heyes Lane, Alderley Edge, Cheshire, SK9 7LA

JP Project 50 Ltd, trading as Project50.

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