Proudly Independent | UK-based | Global Reach
Email: [email protected]

Our functional expertise enables us to address a client problem in the round

We are a team of experience-led consultants, and our people are what make us different. We pride ourselves on having a broad perspective of the business challenges our clients often face. We have a track record of helping clients find answers to problems.

Our focus is on client impact, and this is a function of:

Sector experience

Our team draws on senior level experience gained in both the brand and agency worlds. Brand-side, we’ve led strategy for British Airways, American Express and Lloyds Banking Group, among others. Agency-side, we’ve delivered for a broad range of sectors across global agency networks (Dentsu, Wavemaker, MediaCom) and independent agencies alike.

Functional expertise

Our team has amassed deep, functional expertise within the disciplines of Strategy, Commercial, Operations, Marketing, Digital & Customer. We understand in detail what’s needed to create change and improve performance. We make it happen.

Our approach

Our team is highly collaborative, always independent and delivery focused. Our work exists beyond the Powerpoint and into the real world. We call this Consulting+.

Our leadership team taps into every engagement

We believe that there’s a better answer by working together, as consultants, across business disciplines. We have walked in our clients’ shoes AND been the agency in support.

James Poole

Commercial, analytics &
strategy expertise

20+ years client side experience with leadership roles at British Airways, Avis Budget Group, American Express and GTA

Chief Customer / Strategy Officer at MBNA

Chief Marketing Officer at 118 118 Money

Joanna Parnell

Strategy, planning, digital
& data expertise

20+ years agency-side experience, leading agency strategy and planning for brands such as Sky, PayPal, Jet2 and Sainsbury’s

NED for Tremor (AIM NASDAQ listed)

Managing Partner within WPP

Dan Collins

Strategy, customer &
commercial expertise

20+ years client-side experience. Head of Customer Vulnerability at Lloyds Banking Group and Head of CX & Strategy Integration at MBNA. Significant experience in operations and risk, with leadership roles at Bank of America

These are our problem solvers

We believe that there’s a better answer by working together, as consultants, across business disciplines. We have walked in our clients shoes AND been the agency in support.

Louisa Robinson

Customer Experience
& Insights

Ex CX Subject Matter Expert at Co-op. Experienced in B2B and B2C research

Asa Dargue

Data & Digital

Ex Digital Director for Nike and John Lewis. Recognised industry leader in digital

Kimberley Anderson

Process & Operations

Ex Process Improvement Expert at MBNA. Hands-on experience of operational design

Phil Wright

Data & Marketing Technology

Ex Data Activation Lead at Mediacom UK. Unique insight into platform integration

Jenny Monks

Brand & Comms

Ex TBWA and Brand Lead at MBNA. Execution-focused marketing specialist

Storm Russell

Storm Russell

Digital Performance

Ex-Digital Performance Director for Aviva, Ulster Bank and Love2shop. Commercially-focused marketing speciailist

Allison Finnegan

Customer Marketing

Ex Marketing Lead at American Express GBT. Senior experience of end-to-end customer engagement

Chris Mallaband

Chris Mallaband

Organisational Development

Ex HR-leader at Unilever​. Experienced organisational design and capabilities expert​

Maria Rodrigues

Maria Rodrigues

Organisation Design

Ex Transformation Director at Diageo​. Commercial consultant with deep Org Design experience

David Koetke

Creative & UX

Ex Creative Lead at 118 118 Money. User-centred design specialist

Jez Clark


Broad copywriting background. Specialist in copy for regulated businesses

James Taylor

Search Engine Optimisation

Tenured experience as SEO specialist. B2B and B2C specialist

Mark Thomsit

Product & Technology

Consulted with UBS and Deutsche Bank. CTO-level product development expert

Nick Horne

Commercial Planning

Ex P&L Lead, Hertz and British Airways. Highly analytical commercial operator

Our team brings industry-leading expertise in:

Business Strategy, Marketing Due Diligence Planning, Data and Digital, Paid Media, Brand and Comms Planning, Customer Engagement Strategy, Digital Planning, Data and Marketing Technology, Search Engine Optimisation, Creative, UX and Copywriting.

Our team brings experience from:

Bank of America, Mediacom, British Airways, WPP, American Express, TBWA, The Hut Group, BT Retail, William Hill, Lloyds Banking Group, GTA, Hertz, Missguided, Dentsu, 118 118 Money, Sky and Avis Budget Group.

Could you see yourself here? Contact us today

Proudly Independent | UK-based | Global Reach 


Address: Project50, Barrington House, Heyes Lane, Alderley Edge, Cheshire, SK9 7LA

JP Project 50 Ltd, trading as Project50.

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