Our team balances big-picture thinking with practical implementation

Like a lot of our clients, we’re sceptical about some consulting practices. We’ve seen first-hand how the traditional players can reheat pre-existing structures. Or how lone contractors over focus on micro issues. Consulting+ is borne right out of this; it’s hands-on experience, tailored to you.

We’re a select team of senior doers who know their way around a business (and a sector) but take each case as unique. And we have the range of perspectives and skill sets to collaborate at every level.

But we do more. The + is there because many of our clients ask us for much more than a plan. A lot of the time, they don’t just want their problem solved; they also want the solutions put in place. And that total effort is what we are passionate about.

Because, for the most part, our clients are at an inflection point in their growth. The impetus for this differs wildly — something has changed internally, something is blocking them, the competitive landscape has shifted, new regulations are causing havoc or creating opportunities.

Consulting+ helps get from where you are today to what you want to become tomorrow. Because, critically, it can both design and build the bridge to get you there. It’s growth strategy supported by deep experience of marketing execution.

We never, ever leave you with a hypothetical deck.

We always give you a plan that we would be happy to action ourselves.

This is what we mean by making your next big decision stick.

We are a team of senior doers

James Poole, Founder at Project50

James Poole

Commercial, analytics &
strategy expertise

Leadership roles at British Airways, Avis Budget Group, American Express and GTA. Chief Customer / Strategy Officer at MBNA

Dan Collins, Director at Project50

Dan Collins

Strategy, customer &
commercial expertise

Head of Customer Vulnerability at Lloyds Banking Group and Head of CX & Strategy Integration at MBNA

Louisa Robinson, Consultant at Project50

Louisa Robinson

Customer Experience
& Insights

Ex CX Subject Matter Expert at Co-op. Experienced in B2B and B2C research

Asa Dargue, Consultant at Project50

Asa Dargue

Data & Digital

Ex Digital Director for Nike and John Lewis. Recognised industry leader in digital

Kimberley Anderson, Consultant at Project50

Kimberley Anderson

Process & Operations

Ex Process Improvement Expert at MBNA. Hands-on experience of operational design

Phil Wright, Consultant at Project50

Phil Wright

Data & Marketing Technology

Ex Data Activation Lead at Mediacom UK. Unique insight into platform integration

Jenny Monks, Consultant at Project50

Jenny Monks

Brand & Comms Planning

Ex TBWA and Brand Lead at MBNA. Execution-focused marketing specialist

Storm Russell, Consultant at Project50

Storm Russell

Digital Performance

Ex-Digital Performance Director for Aviva, Ulster Bank and Love2shop. Commercially-focused marketing speciailist

Zac Wells

Data Science

Ex Fuel Card Services (now Motia). Focused on actionable customer insight though behaviour analysis

Allison Finnegan, Consultant at Project50

Allison Finnegan

Customer Marketing

Ex Marketing Lead at American Express GBT. Senior experience of end-to-end customer engagement

Maria Rodrigues, Consultant at Project50

Maria Rodrigues

Organisation Design

Ex Transformation Director at Diageo​. Commercial consultant with deep Org Design experience

Chris Mallaband, Consultant at Project50

Chris Mallaband

Organisational Development

Ex HR-leader at Unilever​. Experienced organisational design and capabilities expert​

David Koetke, Consultant at Project50

David Koetke

Creative & UX

Ex Creative Lead at 118 118 Money. User-centred design specialist

Jez Clark, Consultant at Project50

Jez Clark

Copywriting

Broad copywriting background. Specialist in copy for regulated businesses

James Taylor, Consultant at Project50

James Taylor

Search Engine Optimisation

Tenured experience as SEO specialist. B2B and B2C specialist

Mark Thomsit, Consultant at Project50

Mark Thomsit

Product & Technology

Consulted with UBS and Deutsche Bank. CTO-level product development expert

Nick Horne, Consultant at Project50

Nick Horne

Commercial Planning

Ex P&L Lead, Hertz and British Airways. Highly analytical commercial operator

Bernard Page, Consultant at Project50

Bernard Page

Marketing Strategy

Ex Brand Lead at Shop Direct. Experienced in B2B and B2C.

Charlie Whitworth

Charlie Whitworth

Search Engine Optimisation

Ex SEO Lead at Missguided. Hands-on, practical SEO specialist

Could you see yourself here? Contact us today

project50

Email:

Address: Project50, Barrington House, Heyes Lane, Alderley Edge, Cheshire, SK9 7LA

JP Project 50 Ltd, trading as Project50.

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